Pepperidge Farm was looking for an idea to help them sell more bread at Walmart. Walmart was looking for exclusive content. The answer was "Sandwich With The Best" – the best ingredients and recipes from one of America's premiere sandwich guys – Jeff Mauro of the Food Network. Hellmann's Mayonnaise and Hillshire Farm lunch meat also partnered with us for the program.

We tapped into food bloggers and had them share their own sandwich creations on their blogs and on social media using #sandwichwiththebest. All blogger and social media content was aggregated to a hub site that also included videos of Jeff creating signature sandwiches he created exclusively for the program. Additionally, Jeff participated in two Twitter parties and actively engaged his own social media following to help drive interest. The program was also supported with digital banner ads and in-store POS. In the end, Pepperidge Farm saw a 46% increase in sales at the Walmart stores that participated in the program.

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